QUICK GUIDE TO CONTENTS
1. What are Cookies?
2. How you can control or delete Cookies
- You can refuse to provide your consent to our collection of non-essential Cookies;
- You can disable first- or third-party Cookies by use of your browser settings;
- You can use opt-out tools provided by the Digital Advertising Alliance (DAA), European Interactive Digital Advertising Alliance (EDAA), or National Advertising Initiative (NAI).
A. Control via your browser settings
B. Additional Mechanisms for Exercising Choice
- DAA: To opt-out of such collection and use for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit: DAA’s website.
- EDAA: To opt-out from the use of information about your online activities for interest-based advertising by European Interactive Digital Advertising Alliance (EDAA) member companies, please visit: EDAA’s website.
- NAI: To opt-out from the use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit: NAI’s website.
3. Types of Cookies Used by 2U
Strictly Necessary Cookies
- Remember the goods and services you selected when you get to the payment page
- Identify you as being logged into the Sites
- Provide access to protected areas of a Sites
- Remember previously entered text so it is not lost if the page refreshes
- Store preferences to see which method of linking between pages is most effective
- Enable web analytics to provide anonymous statistics on how our Sites are used
- To assist with error management in helping us improve the Sites by measuring any errors that occur
- Monitor ad response rates and determine the effectiveness of our ads
- Remember settings you have applied such as layout, colors, font sizes and page backgrounds
- Remember if we have already asked you if you want to fill in a survey
- Detect if you have already seen a pop-up to ensure it doesn’t get shown to you again
- Process a request from a user to submit a comment or blog or forum post
- Collect information about browser habits to target advertising
- Collect information about browser habits to target site content
- Provide links to social networks
- Provide advertising agencies with information on your visit so that they can present you with advertisements you may be interested in
- First-party Cookies are those set by a site that is being visited by the user at the time (e.g., Cookies placed by http://www.2u.com).
- Third-party Cookies are Cookies that are set by a domain other than that of the site being visited by the user. For example, when a user visits a site and a cookie set on that site by a third-party fires, it transfers information to the user’s web browser, where it might be stored or sent back with the next request to the same server. Cookies that are sent through these third-party components are called third-party cookies and are mainly used for advertising and tracking across the web.
- Persistent Cookies are Cookies that remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the site that created that particular cookie.
- Session Cookies are Cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session Cookies are created temporarily. Once you close the browser, all session Cookies are deleted.